Article Written by XDXY Marketing
Social Media is becoming one of the most important online marketing tactic. More and more companies jump into social network marketing field to promote their brand or product, and they brought huge amount of marketing dollar in as well. Since all marketing investment need to be evaluated returns, the question comes up: how to measure the performance of social media marketing?
I would like to share some tips about social media marketing performance measuring:
1. Impression. It’s not as easy as banner Ad to figure how many times of your page have been impressed, but you can still consider below points as performance evaluating:
* How many Social Networking platform you registered accounts?
* How many connections/followers you have?
* How many groups you joined as member?
* How many discussions you participated?
2. Traffic. One major purpose of social media marketing is to drive traffic to website, it’s all free and can be tracked clearly. If you are selling advertise on your website as well, use CPM (Cost per Mil) to calculate the ROI of social media performance.
3. Shares. People on social network platform do love to share their ideas and links with friends. They submit website links & content to major platforms, when they think either interesting or informative. It’s been called ‘word of mouth online’. So consider below 2 points on social media marketing shares:
* How many of your website / pages have been submit to digg, StumbleUpon, etc..?
* How many of your company name or product name has been mentioned over twitter, facebook, Linkedin?
4. Contacts acquisition. Acquire new contacts is one of most important thing for online marketing. The normal way is like: ’subscription box’, ‘ask opt-in in online survey’ or ‘list buy’, and you can also leverage social media marketing to acquire new contacts. People come to social network platform is intend to make friends, so be friends with them, influence them in each update, convert them as your client. How many contacts you acquired from social platform is critical factor to measure social media marketing performance.
5. Revenue contribution. Check how much revenue the social media contribute is the most direct way to evaluate social media marketing performance. Embed tracking code for all the social network post links (hide them by short URL service, like TinyURL if you want). If you sell products online, it’s not hard to track how much social media contribute.
Tuesday, December 29, 2009
Sunday, December 20, 2009
OCMP FACEBOOK CONTEST
This coming January the Off Campus Meal Plan card for the university will be getting a makeover, and one university student who is a member of the program will have his or her picture printed on each card.
Jonah Mytro, CEO of the Online Marketing and Media Group for OCMP, said students from the university are encouraged to submit a picture of themselves or their friends using or holding the OCMP card.
The card is a preloaded debit card to be used on food purchases throughout the semester at various participating restaurants along Main Street.
“It’s really just a great way to get people excited about the program,” Mytro said.
Contest submissions can be made online until the Dec. 15 deadline. He said the program has had the same face for the past two years and he said he hopes this contest will help bring the company closer to their target audience.
The company is looking to get a few hundred contest entries before choosing a winner, Mytro said. However, as of Nov. 16, he had seen only approximately 30 photos submitted.
He said they are hoping to have chosen a winner and have someone in place as the new face for the university program by Jan. 15, in time for the new semester to begin.
David Diana, the creator and CEO of the program, said this is the first time the company is hosting a contest to find a new face for their campaign.
“We really wanted to get make the company more personal,” Diana said. “We thought a contest like this would bring us closer to our members.”
Diana said he runs programs at schools all over the country but the university was chosen as the focus for this contest because it is one of the most successful programs he oversees.
“UDel just has a great location for a program like this because all of the restaurants are so close to campus so a lot of students take advantage of the program,” he said. “We have tremendous success here.”
The contest running now is for the university program only, but Mytro says he has high hopes for the winner of the contest.
“After somebody is chosen as the winner he or she will be the face for the UD program,” he says, “But there could be opportunity for that person to expand to become the face of the entire program.”
University student Alexandra Boris is a member of OCMP and heard about the contest on its Facebook group page. She said she became interested in the contest because she is an OCMP member.
“I wanted to support them,” Boris said. “Mostly because I love having OCMP as a food option.”
Boris said she had thought OCMP was very popular, but then realized many of her friends were not members. She said she would be happy to win the contest.
“I would feel a little cheesy,” she said. “But it would be a great thing to add to my resume, maybe I would even get some free OCMP points.”
Enter the Fresh Face of OCMP at Facebook.com
Jonah Mytro, CEO of the Online Marketing and Media Group for OCMP, said students from the university are encouraged to submit a picture of themselves or their friends using or holding the OCMP card.
The card is a preloaded debit card to be used on food purchases throughout the semester at various participating restaurants along Main Street.
“It’s really just a great way to get people excited about the program,” Mytro said.
Contest submissions can be made online until the Dec. 15 deadline. He said the program has had the same face for the past two years and he said he hopes this contest will help bring the company closer to their target audience.
The company is looking to get a few hundred contest entries before choosing a winner, Mytro said. However, as of Nov. 16, he had seen only approximately 30 photos submitted.
He said they are hoping to have chosen a winner and have someone in place as the new face for the university program by Jan. 15, in time for the new semester to begin.
David Diana, the creator and CEO of the program, said this is the first time the company is hosting a contest to find a new face for their campaign.
“We really wanted to get make the company more personal,” Diana said. “We thought a contest like this would bring us closer to our members.”
Diana said he runs programs at schools all over the country but the university was chosen as the focus for this contest because it is one of the most successful programs he oversees.
“UDel just has a great location for a program like this because all of the restaurants are so close to campus so a lot of students take advantage of the program,” he said. “We have tremendous success here.”
The contest running now is for the university program only, but Mytro says he has high hopes for the winner of the contest.
“After somebody is chosen as the winner he or she will be the face for the UD program,” he says, “But there could be opportunity for that person to expand to become the face of the entire program.”
University student Alexandra Boris is a member of OCMP and heard about the contest on its Facebook group page. She said she became interested in the contest because she is an OCMP member.
“I wanted to support them,” Boris said. “Mostly because I love having OCMP as a food option.”
Boris said she had thought OCMP was very popular, but then realized many of her friends were not members. She said she would be happy to win the contest.
“I would feel a little cheesy,” she said. “But it would be a great thing to add to my resume, maybe I would even get some free OCMP points.”
Enter the Fresh Face of OCMP at Facebook.com
OCMP Featured in UNCW Student Newspaper
Students can now use a meal plan to eat off campus.
"Our meal plan allows students a choice in when and where they want to dine at. In addition to meal variety, our meal plan costs 20 to 30 percent less than the university meal program" said Jonah Mytro, the CEO of Q4 marketing, the online marketing company for the Off-Campus Meal Plan (OCMP).
OCMP is an off-campus option for students who want to eat at local restaurants around campus. The network of restaurants that are included in the plan are 14 fast food and sit-down establishments. Chili's, Quizno's, McAlister's Deli, Krazy Pizza and Jersey Mike's, are some of the restaurants included in the plan. More restaurants are being added to the OCMP network next semester.
The OCMP program is primarily for students living off campus; however students living on campus can have the meal plan as well.
Seven different meal plans are offered by the OCMP program. Students can get from two to three meals per week, which costs $290.59, to a plan with three meals a day, costing $2,175.46.
"We allow the students to choose what meal plan best suits their needs and adjust as needed." Said Mytro, "We have students who start out with a supplemental program (two to three meals per week) while on the UNCW dining program to test out, then moved 100 percent to the OCMP program after they found how convenient it was to use."
UNCW senior Amber Cox has the smallest plan offered by the OCMP.
"I like being able to go to each of the places on the plan that are in areas all around town. I'm on the go all the time and, between the two plans, I can get a meal at anytime." said Cox.
To get a meal plan, students can go on the OCMP program Web site, select the number of meals they want for the semester and purchase the meal plan online. Students can refill their meal plan at any time and the meals are available instantly.
"You can visit any participating restaurant and, based on what you order, the restaurant will swipe your OCMP card (like a credit card) and meals will be debited from your meal total," said Mytro.
OCMP has been designing off-campus meal plans for almost 15 years. They operate at over 30 campuses around the country and work with over 1,000 restaurants.
"We are excited to be offering this program to the over 10,000 students attending UNC Wilmington. There currently are no meal plan options for the off-campus students and we feel that the students and local restaurants will benefit greatly by this program," said David Diana, the CEO of OCMP.
"Our meal plan allows students a choice in when and where they want to dine at. In addition to meal variety, our meal plan costs 20 to 30 percent less than the university meal program" said Jonah Mytro, the CEO of Q4 marketing, the online marketing company for the Off-Campus Meal Plan (OCMP).
OCMP is an off-campus option for students who want to eat at local restaurants around campus. The network of restaurants that are included in the plan are 14 fast food and sit-down establishments. Chili's, Quizno's, McAlister's Deli, Krazy Pizza and Jersey Mike's, are some of the restaurants included in the plan. More restaurants are being added to the OCMP network next semester.
The OCMP program is primarily for students living off campus; however students living on campus can have the meal plan as well.
Seven different meal plans are offered by the OCMP program. Students can get from two to three meals per week, which costs $290.59, to a plan with three meals a day, costing $2,175.46.
"We allow the students to choose what meal plan best suits their needs and adjust as needed." Said Mytro, "We have students who start out with a supplemental program (two to three meals per week) while on the UNCW dining program to test out, then moved 100 percent to the OCMP program after they found how convenient it was to use."
UNCW senior Amber Cox has the smallest plan offered by the OCMP.
"I like being able to go to each of the places on the plan that are in areas all around town. I'm on the go all the time and, between the two plans, I can get a meal at anytime." said Cox.
To get a meal plan, students can go on the OCMP program Web site, select the number of meals they want for the semester and purchase the meal plan online. Students can refill their meal plan at any time and the meals are available instantly.
"You can visit any participating restaurant and, based on what you order, the restaurant will swipe your OCMP card (like a credit card) and meals will be debited from your meal total," said Mytro.
OCMP has been designing off-campus meal plans for almost 15 years. They operate at over 30 campuses around the country and work with over 1,000 restaurants.
"We are excited to be offering this program to the over 10,000 students attending UNC Wilmington. There currently are no meal plan options for the off-campus students and we feel that the students and local restaurants will benefit greatly by this program," said David Diana, the CEO of OCMP.
Wednesday, December 9, 2009
Q4 Marketing Launches Affiliate Network Targeting Small Businesses
December 9th, 2009 (Boston, MA) – Q4 Marketing and Media Group launches an Online Affiliate Network targeted to small businesses focused on lead generation and customer acquisition. Small business owners now have an affordable, efficient, and performance focused platform to manage affiliate relationships to grow revenues and customer acquisitions. Firms that currently have a website can utilize the self-service affiliate platform and manage affiliates for a small percentage fee or use the full-service package that includes affiliate recruitment, campaign management, creative design, landing page optimization and consulting services.
“There are dozens of affiliate networks that work with the mid to large size companies and we see a necessity to focus on the smaller firms that do business in niche industries. Small business owners are the back-bone of our economy and we want to provide them an affordable and straight forward application to manage affiliates and promote their company and products.” said Jonah Mytro, CEO and Founder of Q4 Marketing
Q4 Marketing’s Affiliate platform allows an advertiser the ability to track sales and conversions, manage banner and email creative, manage affiliates, monitor fraud activity, and have complete control over their affiliate program with no upfront costs, setup or maintenance fees.
Mr. Mytro stated, “Any business with a website can benefit from affiliate marketing whether their goal is lead generation, acquiring new customers, or increasing sales. We built this system to allow the novice internet marketer to benefit from the affiliate marketing industry and grow their business.”
Q4 Marketing and Media Group is a online marketing and consulting firm located in Boston, MA specializing in helping businesses increase their sales through all facets of online marketing including search (SEO and SEM) , media buying and planning, email marketing, affiliate marketing, social media and lead generation.
Contact:
Press@Q4Marketing.com
“There are dozens of affiliate networks that work with the mid to large size companies and we see a necessity to focus on the smaller firms that do business in niche industries. Small business owners are the back-bone of our economy and we want to provide them an affordable and straight forward application to manage affiliates and promote their company and products.” said Jonah Mytro, CEO and Founder of Q4 Marketing
Q4 Marketing’s Affiliate platform allows an advertiser the ability to track sales and conversions, manage banner and email creative, manage affiliates, monitor fraud activity, and have complete control over their affiliate program with no upfront costs, setup or maintenance fees.
Mr. Mytro stated, “Any business with a website can benefit from affiliate marketing whether their goal is lead generation, acquiring new customers, or increasing sales. We built this system to allow the novice internet marketer to benefit from the affiliate marketing industry and grow their business.”
Q4 Marketing and Media Group is a online marketing and consulting firm located in Boston, MA specializing in helping businesses increase their sales through all facets of online marketing including search (SEO and SEM) , media buying and planning, email marketing, affiliate marketing, social media and lead generation.
Contact:
Press@Q4Marketing.com
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