OCMP FACEBOOK CONTEST

This coming January the Off Campus Meal Plan card for the university will be getting a makeover, and one university student who is a member of the program will have his or her picture printed on each card.

Jonah Mytro, CEO of the Online Marketing and Media Group for OCMP, said students from the university are encouraged to submit a picture of themselves or their friends using or holding the OCMP card.

The card is a preloaded debit card to be used on food purchases throughout the semester at various participating restaurants along Main Street.

“It’s really just a great way to get people excited about the program,” Mytro said.
Contest submissions can be made online until the Dec. 15 deadline. He said the program has had the same face for the past two years and he said he hopes this contest will help bring the company closer to their target audience.

The company is looking to get a few hundred contest entries before choosing a winner, Mytro said. However, as of Nov. 16, he had seen only approximately 30 photos submitted.

He said they are hoping to have chosen a winner and have someone in place as the new face for the university program by Jan. 15, in time for the new semester to begin.

David Diana, the creator and CEO of the program, said this is the first time the company is hosting a contest to find a new face for their campaign.

“We really wanted to get make the company more personal,” Diana said. “We thought a contest like this would bring us closer to our members.”

Diana said he runs programs at schools all over the country but the university was chosen as the focus for this contest because it is one of the most successful programs he oversees.

“UDel just has a great location for a program like this because all of the restaurants are so close to campus so a lot of students take advantage of the program,” he said. “We have tremendous success here.”

The contest running now is for the university program only, but Mytro says he has high hopes for the winner of the contest.

“After somebody is chosen as the winner he or she will be the face for the UD program,” he says, “But there could be opportunity for that person to expand to become the face of the entire program.”

University student Alexandra Boris is a member of OCMP and heard about the contest on its Facebook group page. She said she became interested in the contest because she is an OCMP member.

“I wanted to support them,” Boris said. “Mostly because I love having OCMP as a food option.”

Boris said she had thought OCMP was very popular, but then realized many of her friends were not members. She said she would be happy to win the contest.

“I would feel a little cheesy,” she said. “But it would be a great thing to add to my resume, maybe I would even get some free OCMP points.”

Enter the Fresh Face of OCMP at Facebook.com