Copyblogger.com wrote a good online marketing article about how to engage users and build a "kick @ss" blog. Blogs are about engaging a user and the content and remember that you can blog about anything you want but make sure the information is relavant, informaitonal, and make it fun.
Copyblogger Blog Top 7 To-Do's
1. Have a conversation- People don’t like to be lectured or talked down to. They just like to talk.
2. Lighten up- You don’t have to tell jokes, but it’s smart to keep things light-hearted.back.3. Be yourself- After all, people are not coming to your blog just to acquire knowledge. They’re dropping by to visit you.
4. Be nice- Don’t be a diva. Answer your emails. Respond to comments.5. Get over yourself- When you think about it, blogs are really kind of egotistical.
6. Help people- Isn’t this the whole point of a blog, especially one that’s wildly popular?7. Stop trying so hard
Complete Article at Copyblogger.com
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