Search senior vice president Shashi Seth announced last week that a key milestone in the Yahoo! and Microsoft Search Alliance has been achieved: Bing now powers 100 percent of Yahoo's organic (or natural) search results. Apparently this is the case now for both the desktop product and mobile.
"Yahoo! Web, Image, and Video search experiences on both desktop and mobile devices are now powered by the Microsoft platform in the US and Canada (English), with more markets to come," said Seth. "The speed in which this was completed is a testament to the great work and partnership between a number of Yahoo! and Microsoft employees, the ranks of which are numerous."
Earlier this month, Yahoo! and Microsoft representatives reported that the transition was underway and that just about 25 percent of Yahoo's natural search results and about three percent of paid search results were, at that point, powered by Bing. They had set as early October the complete transition for both aspects of search, so completing the organic piece of the integration just a few weeks later is testament to the speed with which the joint team is executing.
There has been significant concern among search marketing professionals that the integration of the two platforms might not be completed in time for the all-important holiday season, so achievement of this first milestone will come as some relief to all concerned.
"We continue to work hard on the migration to adCenter, and are optimistic about completing this phase later this fall," said Satya Nadella, senior vice president, online services division at Microsof. "As we have said all along, our primary goal is to provide advertisers with a quality transition experience in 2010, while being mindful of the holiday season."
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