Facebook launches an all-out PR battle to save face regarding the privacy battle it started in the last 6 months
From YAHOO NEWS
Buffeted by privacy snafus and the lingering fallout from a damning, years-old instant messaging thread, Facebook chief exec Mark Zuckerberg switched into full-on damage control Monday, confessing that the sprawling social network had "missed the mark" when it comes to its complex privacy controls — and pledging to do better.
In an open letter published Monday in the Washington Post (whose chairman, Donald E. Graham, just so happens to sit on Facebook's board of directors), Zuckerberg wrote that Facebook has been "growing quickly" and admitted that "sometimes we move too fast."
"Many of you thought our controls were too complex," Zuckerberg's letter reads. "Our intention was to give you lots of granular controls" — uh, you can say that again — "but that may not have been what many of you wanted. We just missed the mark."
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Monday, May 24, 2010
Tuesday, May 11, 2010
4 Keys to Search Engine Marketing
When building a search marketing campaign, there are dozens of things to consider but only four true factors you need to focus on to create a successful search program to drive sales or leads for your business.
Prime Keywords:
Prime keywords or short tail get great volume and make a competitive stand, but yet specific enough to get you real results. These higher priced, more competitive keywords often come with a steeper price tag, but frequently contribute far superior rewards.
Prime keyword: Cosmetic Surgery = 90,000 monthly searches = $3.50 cost per click
Long Tail keyword: Cosmetic Surgery Procedures 9,000 monthly searches = $1.75 cost per click
SEO book offers a keyword research tool for free to use to identify prime vs long tail keywords.
Paid Search Ad Copy:
These are the snippets (between 90-145 characters) in your ad differentiates you from your competitors. You'll need a couple of different ones so you aren't always showing the same line to searchers as they head down the search path. Google and Yahoo allow up to 5 sets of ad copy and will rotate each one equally and optimize to the best performing based on click rate and landing page relevancy.
Ad Copy Calls to Action:
What is left out in a lot of ad copy is the CTA or Call to Action. Experienced search marketers will always include a CTA to drive clicks and create a sense of urgency to the users. CTA's such as "Free Info", "Click Here", "Free Trial", "Limited Offer" are all good to include in your ad copy.
Ad copy with CTA:
Bike Shop
Expert Bike Store in Your Vicinity.
Locate a REI Store & Visit Us Now!
www.REI.com/BikeYourDrive
Without CTA:
Bikes
Find Bikes Online.
See This Week's Featured Products
www.Target.com
Keyword Insertion:
Utilizing keyword insertion can increase the performance of your ad by 30-80% compared to not including it in your ad copy. Keyword insertion allows the keyword that a user is searching for to pop-out in your ad copy (bolded as well) and draw a users attention to your ad. Try adding add copy with and without keyword insertion and you will see differences in performance.
With Keyword Insertion (keyword: Bikes)
Trek Bikes - New England
A Top 100 Retailer Offering A Full
Line Of Trek Bikes. Visit Us Today!
www.Wheelworks.comMassachusetts
Without Keyword Insertion:
Pedal Power Fitness
Stay In Shape this Winter. Come See
Our Selection of Top Brand Machines
www.pedpow.com
To learn more about search marketing and management services from Q4 Marketing and Media Group, please contact us at 617.329.1821.
Prime Keywords:
Prime keywords or short tail get great volume and make a competitive stand, but yet specific enough to get you real results. These higher priced, more competitive keywords often come with a steeper price tag, but frequently contribute far superior rewards.
Prime keyword: Cosmetic Surgery = 90,000 monthly searches = $3.50 cost per click
Long Tail keyword: Cosmetic Surgery Procedures 9,000 monthly searches = $1.75 cost per click
SEO book offers a keyword research tool for free to use to identify prime vs long tail keywords.
Paid Search Ad Copy:
These are the snippets (between 90-145 characters) in your ad differentiates you from your competitors. You'll need a couple of different ones so you aren't always showing the same line to searchers as they head down the search path. Google and Yahoo allow up to 5 sets of ad copy and will rotate each one equally and optimize to the best performing based on click rate and landing page relevancy.
Ad Copy Calls to Action:
What is left out in a lot of ad copy is the CTA or Call to Action. Experienced search marketers will always include a CTA to drive clicks and create a sense of urgency to the users. CTA's such as "Free Info", "Click Here", "Free Trial", "Limited Offer" are all good to include in your ad copy.
Ad copy with CTA:
Bike Shop
Expert Bike Store in Your Vicinity.
Locate a REI Store & Visit Us Now!
www.REI.com/BikeYourDrive
Without CTA:
Bikes
Find Bikes Online.
See This Week's Featured Products
www.Target.com
Keyword Insertion:
Utilizing keyword insertion can increase the performance of your ad by 30-80% compared to not including it in your ad copy. Keyword insertion allows the keyword that a user is searching for to pop-out in your ad copy (bolded as well) and draw a users attention to your ad. Try adding add copy with and without keyword insertion and you will see differences in performance.
With Keyword Insertion (keyword: Bikes)
Trek Bikes - New England
A Top 100 Retailer Offering A Full
Line Of Trek Bikes. Visit Us Today!
www.Wheelworks.comMassachusetts
Without Keyword Insertion:
Pedal Power Fitness
Stay In Shape this Winter. Come See
Our Selection of Top Brand Machines
www.pedpow.com
To learn more about search marketing and management services from Q4 Marketing and Media Group, please contact us at 617.329.1821.
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