4 Landing Page Optimization Tips

I recently worked with Green America Today, a niche green and socially responsible company that runs Green Festivals around the country to help them improve their registration conversion for their trade show. Here are some things you can consider when trying to maximize your landing page conversion (especially when a credit card is required to register).

1- Minimize the Registration Process: Its industry average that for each additional page you send a user to, you will loose roughly 50% of your audience. Starting with 100 users who intend to complete the reg path, including a 3-step registration process will net you roughly 12 registrations. Minimize your reg path to 1 or 2 pages max. Simplify it, make it easy for users to complete the form.

2- Add Life to the Page: Simply put, this mean adding images and/or people to the page to add life and a warm, inviting feel for the user. Check out inexpensive images at Istockphoto.com

3- Remove Distracting Links and Banners: Your goal is to convert a user and get them to input their credit card and complete a transaction...so remove anything that will distract them from this goal. Links, banners, pop-ups are no-no's..You have spent time and money to get them to your site, keep them focused on completing the form. If you have to include links or banners, make sure they load in a new window, keeping the reg form in front of the users.

4- Use Arrows and Symbols, not Words: People don't read, its a simple fact...minimize the amount of copy on the landing page and utilize arrows, symbols and images to push the user through the registration process.

Samples of Good Landing Pages
https://register.ad-tech.com/Default.aspx?e=New+York+2009